Wohlleben claims trees have personalities, feelings and thrive as families. He also suggests fungi operate as fibre optic internet cables, transmitting signals from one tree to another exchanging news about drought, insects and other things. The term coined for this is ‘wood wide web.’ There are loner trees such as willows and the fungi are posed as socialists who wish for ‘equitable sharing of information and resources.’ Scientific research from Aachen University, the University of British Columbia and the Max Planck Society is used to suggest trees have memories and choices. Wohlleben uses anthropomorphism of trees to evoke empathy from the reader. This makes his conservation message accessible and effective.