If you decide to self-publish, writing your book is not enough. You need to be able to market your books as well. Marketing comprises Facebook which can include a fan page and groups; Instagram; Twitter; LinkedIn; YouTube; a Blog with good search engine optimisation (SEO); press releases; and an email list. The idea is to pick one and master it. You need to build a relationship with the customers. Your aim is to build a brand that will then open opportunities to affiliate marketing. Creation of your own courses, physical products, events, coaching tutorials, advertisements, and services, is then possible. Self-publishing is a gateway business.
Below are the top 10 marketing tools for authors.
- Ingram Sparks 3.0 stars
This site has great advice on what to do from building a brand to participating in online forums.
- Hootsuite 4.5 stars
This integrated software is a great way to automate social media posts across platforms. A free plan can be used by one person over three platforms such as Facebook, Twitter, and Instagram. Tier plans start at $41 AUD a month. It is a good tool for streamlining social media management, planning, and creating promotions as a team.
- Storiad 4.5 stars
Storiad is an integrated book marketing platform. The free plan offers unlimited books, access to networking, the publicity campaign organiser, ‘a book worth and royalty calculator’ and a learning management system. You can pull books from Amazon and then design, create and customise unlimited digital media kits and share them with reviewers. This is also a tiered plan with the first tier starting at $49.70 AUD per month. You get seven days free on this first tier. This plan provides a marketing plan wizard. This enables authors to customise and execute a plan. You can also contact book promoters through the book publicity database and get in touch with them directly using the integrated email messaging feature.
- Publishwide 2.5 stars
The site is visually garish but provides a 14-day free trial. It provides sales data and advertisement expense reports. All data is accessed online by syncing KDP, Amazon Ads and Facebook Ad accounts and manually adding other expenses.
- Draft2Digital (D2D) 3.0 stars
This is a self-publishing platform that provides a wide distribution for your book. You simply set up an account and upload your manuscript. D2D handle publishing the book to retailers such as Barnes & Noble, Kobo, Apple, Tolino, Vivlio and Amazon. It also includes eBook library distribution to networks such as Overdrive and Bibliotheca, as well as some subscription services. They charge 10% of the retail price of the book when it sells.
- KDROI 3.0 stars
Designed as a Chrome or Firefox Browser extension, KDROI is compatible with both Windows and macOS. KDROI is usually sold for a one-time fee of $137.31 AUD with unlimited updates. Currently it is available at a discounted price of $66.53. There is no free trial, but there is a 60-day imoney back guarantee.
- publishdrive 2.5 stars
Indie authors use publishdrive. Its biggest advantage is as a tool for splitting royalties between publishing teams or co-authors. It distributes to Google Play and Kobo. It caters to the library market through Overdrive and Odilo, and some subscription services such as Scribd. The starting price is two titles on the platform for around $7 AUD per month.
- PublisherRocket 3.0 stars
This software provides information on keywords shoppers type into Amazon. It also provides information on the estimated number of times a keyword is typed. The cost of books that rank for that keyword and how many books are competing for that keyword is also detailed. It helps you find best-selling categories and how many sales you need to be the number one best seller. It costs $137.29 AUD to own outright, with a 30-day money back guarantee.
9. Fiverr 4.0 stars
This is a freelance marketplace for graphics and design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, and lifestyle. You can quickly find a service and set the turn around time. It works based on good feedback for the client and freelancer.
- PPC advertising 3.0 stars
You can market inside of Amazon by identifying key words that are in high demand. You can also use Pay Per Click or PPC advertising. This is a model where advertisers pay a fee to Amazon when a shopper clicks on their ad. The average cost per click is under $5 AUD and averages around 35 cents AUD. If your niche is not competitive, you pay less to get more exposure. Author Central is an Amazon tool for authors. If you organise information about your books well, you will increase your sales.
It is never too soon to start building your brand. Mary River Press Services offer a range of packages to assist.
Reach out if you need help or wish to request a quote.